A bachelor's degree in marketing may be available in some degree programs but it is not nearly as versatile as a bachelor's degree in business with a concentration in marketing. In pursuing this type of degree, the student makes himself markedly more appealing to potential employers. This is because the degree in business will enable the student to acquire a wealth of skills which will be very useful in the workplace.
While obtaining this type of degree students will take a myriad of courses aimed at assisting the student in better understanding the relationship between a company and its customers. Some of these classes may include courses related to consumer behavior, marketing research and advertising.