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Your online bachelor's or master's degree will carry significantly more weight if it comes from an online accredited university.
If your degree comes from an accredited university, a potential employer will look upon your degree with much more confidence and a belief in your abilities. An online accredited university will have met strict standards of quality and performance, and will structure its programs to be every bit as rigorous as an on-campus program. Once you have narrowed your choices down to a few accredited universities, you should then start comparing other statistics. You should see how many graduates became employed after earning their degrees. You should look up rankings and see how the online universities you are considering measure up to one another. Also consider talking with hiring managers or professionals in the industry you hope to work in; they will be able to tell you which online universities are known for producing graduates that excel in their field.
All in all, it really does pay off to apply to a top-ranked accredited university. Do not start your application before making sure your online university measures up to the rest.