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Choosing the right online university is important when you apply to an online bachelors degree program. You're making an investment in your future, and you owe it to yourself to research this university, just as you would with any other investment.
One important thing to find out is whether or not a particular online university is accredited. Accreditation is a process of review that an institution chooses to undergo. To become accredited, an online university is subject to self-review, peer review, and visits from officials from the accreditation organization. Certain strict standards must be met and maintained, and once accredited, an institution is then re-reviewed at regular intervals in order to maintain accredited status. There are national and regional accreditation organizations, such as the Distance Education and Training Council, the Northwest Commission on Colleges and Universities, the U.S. Department of Education and the Council for Higher Education Accreditation, and the National Council for the Accreditation of Teacher Education, to name a few. There are also organizations that accredit specific types of programs, such as the Commission for Collegiate Nursing Education.
Besides accreditation, another thing you should consider is asking current students how satisfied they are with the education they're receving. Ask about the workload, how easy or difficult the courses are, how available faculty and advisers make themselves for the students, etc. Also remember the importance of retention rates, or how many satisfied students remain at the online university.